Just Keep Thinking
ART DIRECTION
SOCIAL MEDIA DESIGN
UX/UI DESIGN
PROJECT MANAGEMENT
BRANDING COLLATERAL
Just Keep Thinking is a Singapore-based science and environmental education platform. As a design intern, I worked on branding collateral, project management, and social media content for the CDL EcoTrain—a sustainability-themed MRT campaign with City Developments Limited. I also led the art direction and co-designed the UI/UX of the JKT website.
(Unable to show the website at the moment as it is an ongoing project and hasn't been released to the public yet)
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CDL EcoTrain lacked a cohesive visual identity across campaign materials
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Needed to balance CDL’s corporate tone with Just Keep Thinking’s educational and playful voice
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Just Keep Thinking required a brand-new website to house heavy educational content
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Needed to present complex information in a way that felt premium, structured, and engaging
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Develop a clear, consistent branding system for the CDL EcoTrain campaign
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Design engaging and accessible visuals to communicate sustainability effectively
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Align campaign aesthetics with both CDL’s professionalism and Just Keep Thinking’s identity
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Art direct and design a new website with a clean, modern, and premium aesthetic
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Create an intuitive UI/UX that organizes dense content in a user-friendly, readable way
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Reflect the brand’s educational mission while elevating its visual presence
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