Nanyang
Business School
MARKETING COLLATERAL
I designed a series of three pull-up banners for Nanyang Business School at NTU Singapore, each highlighting a key department. The banners were created to function as a cohesive visual set while reflecting the unique identity and purpose of each department. I focused on clear messaging, vibrant visuals, and strong hierarchy to ensure effective communication in high-traffic student areas. In addition, I developed the branding for nbs cares, an initiative dedicated to supporting student well-being and fostering a caring campus culture.
(Unable to show the branding design as its an ongoing project and it hasn't been released to the public)
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Representing different departments under a unified visual identity.
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Ensuring information is easily readable from a distance.
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Balancing professionalism with approachability in the design.
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Create eye-catching and informative banners for student engagement.
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Maintain consistency with NBS and NTU brand guidelines.
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Highlight the unique role of each department while keeping a cohesive look.
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