Beyond the Screens
BRANDING
MARKETING COLLATERAL
SOCIAL MEDIA DESIGN
VIDEO EDITING
The event lacked a strong visual identity to resonate with Singapore’s audience, making it difficult to capture local interest. Additionally, the challenge was to translate complex environmental themes into visually compelling and relatable marketing materials.
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Create a unified and compelling visual identity tailored to Singapore’s audience.
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Increase event awareness and engagement through visually impactful posters, booklets,
and social media designs.
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October 2024
Beyond the Screens is an international creative media art competition as part of The Third City Digital Skin Art Festival (CDSA) 2024, involving Singapore, China, Italy, Germany, and France. The event explores innovative uses of large-scale urban screens to showcase environmental themes and sustainability issues. I was responsible for Singapore’s marketing, altering the event’s image and designing promotional materials, including posters, booklets, and social media graphics.
